By Andy Marston, Sports Pundit
Swiss-based private equity firm Chiron Sports Group is launching Legacy 25, a $150 million growth equity fund aimed at US college athletic programs, according to Sportico.
The fund’s LP base includes former NFL stars Rob Gronkowski, Brian Hoyer, Matt Slater, Jason and Devin McCourty, as well as Boston-area athletes Kevin Youkilis and Maya Brady.
Legacy 25 will back mid-major and non-revenue programs, funding roster building, operations, and commercial initiatives in the NIL revenue-share era.
Chiron is partnering with media and tech providers including Jump (ticketing), Vega Sports Intelligence (digital CRO), YBVR (streaming), College Sports Co. (content), and CSMG (media).
Backing comes from family offices Apeiron Investment Group and Infinitas Capital, with Teamworks co-founder Mitch Heath advising.
Chiron’s wider portfolio spans E1 Series Team Drogba and Venezia FC, reflecting a broader strategy of professionalising sports assets.
Why It Matters
College athletics is undergoing a structural shift as NIL monetisation and looming federal oversight force programs, especially mid-majors, to behave more like professional teams.
Legacy 25 is steping directly into that gap, providing capital and infrastructure at a moment when schools are scrambling for sustainable revenue models.
With rivals like Elevate’s College Investment Initiative (a $500 million fund launched with Velocity Capital Management) also in the market, the key question is which model will prove most effective in reshaping the economics of college sport.
Legacy 25 is betting that its differentiator will be the combination of athlete-LPs, family office backing, and partnerships with media and technology providers, positioning itself as a turnkey platform for modern college programs.
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