Over the past decade, celebrity led investments have seen remarkable returns in the age of social media and digital influence. As an athlete collective we understand the benefits we can bring to early stage ventures through marketing exposure, capital deployment or a combination of both.
In an increasingly competitive space, the reputational prowess of our stakeholders and combined profile power of our collective enables 4cast to access premium deal flow while also providing clear value add to our portfolio businesses.
Thanks to the reputational strength of our collective, we focus on products that were built for general adoption or consumption and are readily available to the general public. In doing so, we believe in our ability to drive awareness and subsequent growth at an early stage.
We strongly believe in a digital future, and seek to work with businesses that employ a digital-first route to market or utilise frictionless digital sales avenues.
We believe in offering more than simply extending your runway and seek to work with revenue generating businesses that have achieved proof of concept.
We treat each investment as a partnership by taking a hands on approach with founding teams, helping them incubate their great ideas and accelerate their growth.
With a far reaching network across a variety of industries, we pride ourselves on utilising all avenues at our disposal in order to connect portfolio businesses with brilliant partners.
We are trend setters and value our reputation over all. We only choose to work alongside businesses that we are passionate about, in sectors that we love, and will only provide endorsement to the best businesses and teams.
The Athlete's Voice by 4CAST gives a voice to people from all sports, from the 4CAST collective's founder members to its ever-increasing roster of athletes, executives and professionals.
Packed with exclusive content about careers, interests and business opportunities, The Athlete's Voice demonstrates the richness of life beyond sport through the lens of its athletes, providing insight, challenging stereotypes and inspiring others.
Download it now to get everything in one place, from cricket and entrepreneurship to gaming and mental wellness, with exclusive and aggregated content, competitions, live match centres and more.