Revolut becomes title partner of future Audi F1 team from 2026

By Andy Marston, Sports Pundit

Revolut has signed a landmark deal to become the title partner of the future Audi F1 Team, starting from the 2026 season, as Audi officially enters the sport under new engine regulations.

The partnership brings together two brands aligned on innovation and disruption, Audi in motorsport, Revolut in global finance.

Revolut Business will be integrated into the team’s financial operations, powering backend infrastructure.

Revolut will also handle fan-facing commerce with seamless checkout for team merchandise and exclusive experiences for Revolut customers.

Audi’s entry to F1 coincides with a push for greater electric power and sustainable fuels, aligning with Revolut’s own digital-first and forward-looking positioning.

Why It Matters:

For Revolut, the Audi F1 alliance marks a bold step into the global spotlight at a pivotal moment in its own trajectory. As the fintech giant continues to push for full-service banking status in the UK and expand consumer credit products across Europe, the partnership aligns perfectly with its brand as an ambitious challenger breaking into an elite establishment.

Likewise, Audi’s 2026 F1 debut represents a high-profile entrance into one of the most competitive environments in sport. Both brands are new entrants in legacy-dominated spaces, armed with big reputations, digital-first philosophies, and something to prove.

Beyond alignment, the execution matters, too.

Revolut’s recent partnership with Como 1907 hinted at a strategy rooted in hospitality, experiential marketing, and community-driven value. This F1 deal scales that playbook globally with exclusive perks, digital integrations, and direct access for Revolut customers likely to follow. Think O2 Priority or Amex Experiences, but for a new generation of fans.

In an era where traditional sports sponsorships are under pressure to deliver more than brand awareness, this partnership shows what’s possible when two disruptive brands centre their collaboration around experience, infrastructure, and shared ambition.