Formula One recently announced plans to open a US-based F1 Arcade at Boston Seaport in early 2024.
The venue, the first of more than 20 expected across the country over the next half decade, will combine an immersive gameplay experience with premium food and drink offerings in a social setting.
Competitive socialisation has become one of the fastest growing trends in global hospitality over the last 10 years.
"When Bounce launched in 2012, it was the first time [a sport that was not a pure leisure game like bowling or pool] was brought to life,” Adam Breeden (CEO and founder, F1 Arcade) said.
"Soon after, we saw a whole array of new concepts and brands come to market."
Download The Athlete's Voice by 4CAST to go beyond sport and into the world of business and entrepreneurship.