By Andy Marston, Sports Pundit
In a notable blend of sport, gaming, and media, EA SPORTS FC Mobile will stream four live MLS matches this season via a new in-game portal, FCM TV. It’s the first time EA SPORTS has hosted live match broadcasts within one of its games.
Starting with LA Galaxy vs. New York Red Bulls, the initiative is powered by a simulcast of Apple TV’s MLS Season Pass and available to FC Mobile players (Account Level 4 and above).
Fans who tune in will be rewarded with in-game currency and a free 1-month MLS Season Pass trial.
Each match has a corresponding in-game challenge, allowing players to unlock themed content before kickoff.
Two additional games will be shown in September, with fixtures to be announced later.
Why It Matters:
For Apple and MLS, this feels like a thoughtful recalibration. The original bet on exclusivity via MLS Season Pass hasn’t yet delivered the scale some had hoped for. By bringing select matches into EA SPORTS FC Mobile, a platform with enormous global reach, they’re exploring smarter ways to meet fans where they already are. The recent OneFootball deal points in a similar direction.
For EA, it’s a smart way to deepen engagement, increase dwell time, and position FC Mobile as a more dynamic, football-first environment. Combined with their acquisition of TRACAB (MLS’s player-tracking data provider), this could even be a step toward more interactive or data-rich live experiences.
As Roger Mitchell, founder of Albachiara, recently put it: for 30 years, sport sold exclusivity at a premium. But that model is shifting. The future lies in ubiquity and this collaboration reflects that changing reality.
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