By Andy Marston, Sports Pundit
Google has announced a multi-year partnership with Steph Curry, naming the 4x NBA Champion and 2x MVP as a Performance Advisor across Google Health, Google Pixel, and Google Cloud.
Curry will work hands-on with product, health, and AI teams to fine-tune features, test prototypes, and shape future hardware, bringing insights from elite performance to Google’s ecosystem.
The partnership is already live with Curry and his team having fully switched to the Pixel suite, using Pixel phones, watches, buds, Gemini, and Workspace to manage training, performance, and workflows.
Google Cloud’s AI tools are being used to analyse shot quality, optimise workouts, and power the new AI Basketball Coach: a Gemini-driven training tool offering form feedback and personalised tips.
The collaboration was spotlighted at Curry Camp, where 30 top student-athletes tested Google’s AI in action through interactive demos and coaching from Curry himself.
Why It Matters:
Beyond the top-level brand deal and association benefits for both parties, what I love about this is how deep the product integration goes.
The partnership reflects a genuine overlap between Curry’s entrepreneurial interests and Google’s ambition to build AI-powered tools that serve everyone (including elite athletes).
It’s a case study in how athlete partnerships can go beyond marketing, adding value through product feedback, R&D, and design.
From Curry Camp to Pixel Watch to Google Cloud, this move strengthens both parties: Google gets credibility, content, and tangible, authentic use cases, while Curry expands his tech footprint, product-building credentials, and the impact he can have as an angel investor.
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